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How Do Startups Find Clients?

How Do Startups Find Clients?

As a new business, you want to get your name out there and reach as many people as possible. But being at the bottom can be challenging, especially if you don’t know where to begin.

Not only do you have to find potential clients, but you also need to make a good impression and stand out. So how do startups find clients?

Let’s look at some popular and successful ways to find startup clients and how to make these methods work for you.

Consider Everyone You Already Know

If people know you’re starting a new business, they may want to help. Plus, many people in your network may already understand your industry and the value you bring.

While creating a list of people to reach out to, don’t just limit yourself to personal contacts. You should also reach out to professional connections you have made in the past. These could be people you met at previous jobs, through networking events or even people you have connected with online.

Once you have a list of prospective clients, send them an email or LinkedIn message describing your startup. If interested, they’ll be happy to set up a call or meeting with you to discuss further.

Attend Industry Events

Industry events are an excellent opportunity to network and meet like-minded people interested in what you do.

When choosing which events to attend, check that they are relevant to your industry and target market. This will ensure you attract positive attention and find clients in need of your services.

Bring some business cards to exchange contact information with anyone you meet. You can also use this opportunity to hand out marketing materials or give a short pitch about what you do.

Curate an Email List

As a startup, you need to focus on building a solid email list. This is a great way to stay in touch with potential clients and keep them updated on what you’re doing.

There are a few different ways you can go about building an email list. One option is to offer something of value in exchange for an email address, such as an eBook or white paper. You can also provide a discount or free trial to encourage people to sign up.

Once you have a list of email addresses, you can send regular updates about your startup. This will keep people interested and let them know when your products or services are available.

Social Media Marketing

Startup marketing is all about creating a well-rounded online representation of your startup. This means having a solid social media presence is paramount if you want to reach a broad client base.

By taking the time to produce content, you are providing valuable resources to people who are already intrigued by what you do. If they like what you have to offer, they will likely reach out and do business with you.

Try creating a social media plan outlining what kind of content you want to produce and which platforms you want to use.

Through your social media platforms, you can:

  • Share blog posts and eBooks
  • Post infographics
  • Share industry news
  • Post helpful tips
  • Share positive testimonials from clients

Startup marketing doesn’t have to be complicated or time-consuming. If you struggle with finding the time to produce content, consider contacting a creative agency to help you out.

Use Advertisements

While organic reach is important, you can also use paid advertisements like Google Ads to attract new clients. Advertising is a great way to get your name in front of people searching for your services.

When creating an advertising plan, ensure you target the right audience and create ads relevant to their interests. You should also track your campaign to see how it’s performing and make changes as needed.

Paid advertisements can be a great way to find new clients, but they should be just one part of your overall marketing strategy. Use them in combination with other methods, such as content marketing and networking, for the best results.

happy small business owner at a plant shop

Reach Out to Local Businesses

If you’re a startup providing services to other businesses, reaching out to local companies is a great way to find new clients.

Start by creating a list of businesses in your area that might be interested in what you do. Once you have a list, reach out and introduce yourself.

You should also attend local events and networking functions. Events like these are excellent opportunities to meet new people and get your name out there. You never know who you’ll meet or where it could lead.

Offer a Promotion or Discount

As a startup, you must find ways to stand out from the competition. One great way to do this is by offering a promotion or discount on your products or services.

Typically, discounts and promotions are only available for a limited time, so make sure you let people know about them in advance. This will create a strong sense of urgency and encourage people to take action.

Promote your special offer through your marketing channels, such as social media and email. You can also contact local publications and see if they’re interested in writing about you.

Discounts and promotions are a great way to attract new clients, but be sure not to give away too much. You want to guarantee you’re still making a profit and that people see the value in your products or services.

Final Thoughts

Finding clients can be the difference between success and failure as a startup. Connecting with people and getting your name out there can attract the right clients and grow your business.

Try using a few methods above to find new clients for your startup. Remember, building a successful business takes time and effort, but it’s always worth it in the end.

As one of Hong Kong’s top creative agencies, ipulse is here to help with your startup marketing needs.

If you want to build a new client base and create a memorable brand, get in touch with us today!

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