Harbridge Partners – Rebranding A Multi-Award Winning Search Firm
Harbridge Partners Rebranding Case Study for an Executive Search Firm
A multi-award winning search firm looking for a rebrand to increase market share across Asia.
Harbridge Partners is a multi-award-winning search firm, focused on the fastest-growing markets across Asia-Pacific.
Our brief was to rebrand their company across the board, provide a fresh brand identity and design, and build a website that clients and candidates would value using.
The brand mark represents the companies global business, with the arrow conveying trust and quality.
The client’s wish was to have a brand mark (logo) that could stand alone in years to come, with a narrative behind it that they could share with their clients.
We chose the aqua colour to bring energy and youth to the brand, and paired it with a trustworthy corporate blue to give the nice balance needed.
